Benefits of Facebook Advertising
Be More Digital manages Facebook/Meta advertising campaigns to maximize engagement with your brand and return on investment
Facebook and Instagram (Meta) ads and other forms of paid advertising can be excellent ways to reach new prospects and re-engage with previous website visitors.
However, as much as Facebook advertising is a science, it’s also an art, and blindly throwing money at any ad campaign can result in poor outcomes. Partnering with an agency that understands the practical and theoretical fundamentals of effective Facebook ads is critical for the success of the campaigns.
Be More Digital takes into account your individual goals whenever starting a Meta advertising campaign. Most companies use Facebook advertisements in conjunction with other marketing strategies to boost those efforts. However, they can be used independently to generate cold interest.
To ensure your campaign’s success, we’ll combine the information you provide about your business with our Facebook advertising expertise. To achieve a fully-optimized Meta campaign, Be More Digital will monitor your performance on a daily basis and use active diagnostics to improve results. Our own internal processes ensure error-free ads and campaign success across relevant metrics.
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Facebook and Instagram are two of the best social media platforms on the internet to use for demo/interest-targeted advertisements. Meta’s platforms have gigabytes of data for each user and they make much of that data available to advertisers for use in highly-targeted campaigns. Be More Digital has the theoretical and practical knowledge to leverage this detailed data and create high-impact cold advertising campaigns.
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The average conversion rate on Facebook currently sits around 9%. While this is a relatively high number, it still means that 91% aren’t ready to take action with your business. Once a prospect has visited your website or has interacted with your brand, Facebook and Instagram ads are the ideal way to help them re-engage.
Meta platforms track user activity across other websites which help identify users who visit your website and then leave without converting. Retargeting ads re-engage with these warm prospects and nurture them with multiple touch points, resulting in a higher conversion rate.
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Facebook and Instagram offer best-in-class targeting capabilities because of the number of information users voluntarily share with the platform. Metrics like interests, behaviors, demographics, and more are all meticulously collected on each user. The platforms themselves also act as a meeting place where like-minded people gather and interact with each other.
This data is available for advertisers to leverage in their campaigns which can then be posted on engaging platforms for the right people to see. Combined with compelling visual assets and copy, these ads can be winning strategies for many companies. First-party proprietary data can also be used to create highly engaging advertisements that resonate with current customers and warm leads.
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Be More Digital offers done-for-you and done-with-you creative services to help maximize the earning potential and conversion rate of your different ad campaigns. We use established best practices which rotate multiple ads per campaign with similar calls to action for different demographics. Be More Digital can also create the different visual assets and copy needed for the advertisements in following the best practices of each platform.
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Visual assets are important for effective ad campaigns, but ad copy is an equally important part of a successful ad campaign. There is no way to know from the start which message will resonate with a given audience. However, the right development strategy and copywriting methodology can find the right message as quickly as possible. All of Be More Digital’s copywriters have years of experience writing ad copy, written by a human rather than AI.
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Increasing engagement on Facebook & Instagram ultimately leads to more visitors to your website, which has strong downstream effects. In fact, Meta advertisements combined with human-written content marketing, or as a part of Household Remarketing product has produced amazing results for a variety of our clients. We focus on developing Meta advertising campaigns that are objective driven and 100% quantifiable.
Be More Digital has always been focused on meaningful results and ROI-positive lead generation. Our proven Facebook advertising methodology has been honed by working with dozens of eCommerce companies, retailers, and service providers. Be More Digital has earned the knowledge of what works and what doesn’t.
Meta platforms have billions of users and offer granular as well as broad targeting opportunities. As such, Meta platforms like Instagram and Facebook are some of the best for reaching your target audience. Advantages include...
See why companies trust Be More Digital with their performance marketing campaigns