A luxury carpet company with a high dependence on eCommerce activity approached Be More Digital. After discovering that their organic traffic was suffering from a lack of visibility and engagement, Be More Digital identified different areas of improvement. We rank-ordered these areas of improvement and began systematic changes throughout the website to help engage with high-intent organic traffic.
Be More Digital worked closely with the company’s content creation team to develop a comprehensive plan for organic engagement. Over the course of a year, we worked with the content team to update over 2,500 product and collections pages and optimize them for search engines. The changes attracted more attention from search engines and qualified prospects which led to a massive increase in organic traffic.
The outcome
The result was a shocking increase in engagement. The carpet company saw over 600% increase in organic traffic to their website over the course of a year.
Organic Traffic Increase
Product Pages Optimized
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