Roofing Company Achieves Nearly a Quarter Million in Sales from $13k PPC Budget

The Client

Roofing and Siding Company

The challenge

The Challenge

A roofing, siding, and gutter company in the Metro Detroit area first approached Be More Digital to increase the number of leads arriving through digital media. The company already had a solid close rate, so the solution to increasing sales was merely an issue of increasing the number of leads. The company had already experienced growth with traditional media but struggled to increase leads through different digital channels.

The solution

The Solution

In February 2024, Be More Digital began a Smart Lead Generation campaign to drive new leads with digital advertisements targeted in the Metro-Detroit area. This effort featured a combination of best-in-class paid media across several platforms, dynamic landing pages, and real-time data analytics and reporting. To launch this campaign, we conducted a comprehensive analysis of their current PPC operations and then began creating a new set of ads with fresh visuals, ad copy, and calls to action.

The outcome

Business Impact

Within a few weeks of starting the Smart Lead Generation campaign, the leads started rolling in. On February 20th, 2024, the campaigns went live, and by the end of May 2024, the company had spent $13,629 on PPC ads. During this same timeframe, Be More Digital generated more than $245,000 in sales, directly attributable to the new Smart Lead Generation campaign. To date, the client has increased ad spend with a corresponding increase in new quotes and revenue–a trajectory that will continue on into the future.

Paid Search Spend

$13K

Revenue Generated

$245,000