Understand
Our first step to SEO success for your website is to understand your company and where it fits in the Detroit market. Many companies neglect this step but our understanding of your business, products, target market, and near-to-mid-term priorities inform the whole SEO campaign.
Analyze
We’ll conduct a deep analysis of your entire website, your Detroit and national competitors, content opportunities, and linking opportunities. This analysis will provide a roadmap to manage and prioritize the rest of the SEO campaign.
Implement
During the implementation stage, we’ll take the findings from the analysis and begin making tangible changes to your website and content. Given your business’ location, the implementation will focus on ranking for Detroit-based keywords in addition to the product or service you’re marketing. This is the first major step towards creating a website that users and search engines love.
Create
“Create” begins the content creation process to position your website as a thought leader and resource in the Detroit area. This process is always executed with information generated in the “Understand” phase as well as high-volume and local keywords.
Connect
The “connect” phase runs concurrently with the “create” phase. During “connect,” we begin the link-building process with other adjacent (but not competing) Detroit-based companies. The combination of building high-value localized content while also building high-value links from other websites is highly impactful.
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