Chris Young
Creating a mechanism to consistently and predictably generate leads is a landmark achievement for any business.
Once the revenue problem is solved and built into a strong channel, resources that didn’t exist before become available. However, one of the challenges of lead generation is the lack of a clear starting point; namely, how do you get them? For those who already have a lead generation mechanism, can they generate leads faster and for less money?
Because of the challenges presented by lead generation, many companies look outside their own walls to help bring in new business with lead generation companies. These companies are experts in one thing–meeting the right people with the right message at the right time.
Lead generation is about finding a company’s target market and sending them the right message to move them further down the funnel, eventually leading to a purchase. Both B2B and B2C lead generation exist, and each requires different tactics to execute. B2B lead generation is more about identifying the right companies to reach whereas B2C lead generation focuses more on individuals. The exact structure of a lead generation campaign will look different from business to business. However, generally, B2B lead generation works best with personalized outreach such as cold-calling, emails, and LinkedIn messages. B2C lead generation is more likely to take the form of PPC advertisements like Google Ads and Meta ads.
Lead generation companies are the conduit that connects a company to its target market. Their expertise lies in identifying, engaging, and converting prospects into leads who are likely to make a purchase. The advantage of working with a lead generation company is the specialization and delegation that becomes possible with an outside agency.
Lead generation companies aren’t just experts at generating more qualified business, their tools and strategies are also shortcuts that reduce or eliminate the length of the learning curve. A combination of marketing strategies, data analysis, advanced tools, and internal processes all work together to create a highly effective machine that reaches the right audience. A good lead generation company will also pre-qualify leads, which helps businesses save time and improve conversion rates, leading to a healthier and more profitable pipeline.
Simply put, lead generation companies understand what works and what doesn’t. Using this information, they create targeted campaigns that speak directly to potential customers. Whether it’s through channels like paid ads, email marketing, or cold outreach, these companies help reduce the learning curve and drive growth faster than an internal team might.
Lead generation companies rely on a variety of proven, hands-on tactics to connect your business with qualified leads. Their strategies are focused on reaching the right audience, at the right time, with the right message. Typically, this is done through…
One of the most direct methods, email marketing, is all about sending targeted, personalized messages to potential leads. These companies know how to create engaging email campaigns that not only grab attention but also nurture leads as they move through the sales funnel. The goal is to keep your business top-of-mind while addressing specific pain points or needs of your prospects.
Lead generation companies leverage social media platforms to reach audiences based on interests, behaviors, and demographics. With highly targeted ad campaigns on platforms like Facebook, LinkedIn, and Instagram, they can deliver your message to the people most likely to convert. The advantage here is the ability to fine-tune who sees your ads and adjust strategies based on real-time data.
SEO is an important tool for getting your business in front of people actively searching for solutions. Lead generation companies use tactics like keyword research, backlink strategies, and content optimization to help you climb the search engine rankings. Higher visibility means more organic traffic, which translates to more potential leads landing on your site.
For companies looking for more immediate results, PPC advertising is a go-to strategy. Lead generation companies set up ads that appear at the top of search engine results or across relevant websites, targeting leads who are already in the market for your services. You only pay when someone clicks, making this a highly cost-effective way to generate quality leads quickly.
Rather than chasing down leads, inbound marketing draws them to you. Lead generation companies create valuable content—like blog posts, eBooks, and whitepapers—that speak directly to your target audience’s pain points. By positioning your business as a trusted authority, they can attract leads who are already interested in what you offer and move them closer to conversion.
Working with a lead generation company provides numerous advantages that can significantly impact your business. From reaching new audiences to increasing the efficiency of your sales process, there are several key benefits of partnering with a lead generation service:
Lead generation companies don’t just bring you leads—they expand your brand’s visibility. Through targeted content marketing and advertising, they introduce your business to audiences who may never have heard of you otherwise. By putting your message in front of the right people, they help build brand recognition and establish your presence in the market.
With their extensive databases and established industry connections, lead generation companies can introduce your business to potential customers you might not have reached on your own. Whether you're aiming to break into new markets or target niche industries, these agencies can connect you with a broader, more diverse audience, giving you access to opportunities you otherwise would have missed.
Attracting more leads is only half the battle. What really matters is attracting the right leads—people who are genuinely interested in your product or service. Lead generation companies excel at this by using data-driven techniques to filter and pre-qualify prospects. By analyzing demographics, behaviors, and intent, they focus on quality over quantity, ensuring the leads they bring in are more likely to convert.
Once you have leads, nurturing them is key to turning them into customers. Lead generation companies provide ongoing support, helping guide leads through the sales funnel with tactics like retargeting, email marketing, and personalized content. Their approach ensures your leads don’t just stay leads—they turn into paying customers.
Outsourcing your lead generation can be far more cost-effective than trying to manage it all in-house. Lead generation companies have the tools, experience, and scale to run campaigns more efficiently, often at a lower cost. By maximizing your marketing spend and focusing on the right strategies, they deliver a better return on investment (ROI) compared to handling everything internally.
Generating and managing leads can be time-consuming, taking your attention away from what really matters—growing your business. By outsourcing these efforts, you free up time and resources to focus on improving your products, enhancing customer experience, and driving sales. In other words, you can spend more time working on your business rather than in it.
Lead generation companies offer the flexibility to scale your marketing efforts up or down as needed. Whether you’re looking to expand into a new market, launch a new product, or just need more leads, they can adjust their strategies to meet your needs. This scalability allows your business to adapt quickly to changes in demand without the hassle of managing those efforts internally.
There are too many factors to consider when considering what a lead generation company may charge. A Fortune 500 company may have an 8-digit budget for a lead generation campaign. On the other hand, a local “Main Street” company may only have a few hundred or a few thousand dollars per month to pay for a lead generation campaign. Neither will be working with the same lead generation company so the cost of services is highly individualized. Generally speaking, the best lead-generation companies should be able to adapt to most budgets.
Be More Digital is one of the best lead generation companies around. The leadership at Be More Digital trained in the early days of PPC ads on 8-digit figure campaigns for some of the largest companies in the world. Since then, Be More Digital has shifted to bring its expertise to the companies that need it the most: small and medium-sized businesses. Be More Digital has a track record of excellence with numerous case studies of successful engagement with a variety of different clients. While Be More Digital does offer a moderately wide range of services, they’re all oriented towards lead generation meaning that our specialty lies in generating new and recurring business. The great thing about this specialization is that it gives us expertise in the one area that many business owners care about–increasing leads and revenue.
SSDM is another great lead generation company that offers more of a full-suite approach to marketing. Rather than being focused just on lead generation like Be More Digital, SSDM can function as your one-stop shop for everything marketing-related including web design, social media management, and more. SSDM is a great option for larger companies that need work across several different areas of marketing.
LinkedIn is most commonly known as the largest (and really only) professional social networking website. However, many don’t realize that LinkedIn Sales Navigator is one of the most powerful lead-generation tools in the world. LinkedIn Sales Navigator provides the most comprehensive, publicly accessible database of professionals and companies available.
SalesForce is the go-to software for tracking lead generation efforts. While mostly used for B2B lead generation, it is extensively modifiable and has a staggering number of native API features that multiply its usefulness across other platforms. In fact, whether you hire a lead generation company or decide to get your hands dirty in lead generation, chances are that somewhere along the line, SalesForce will be part of the tech stack.
If you’ve been in the marketing world for any length of time, WebFX has almost certainly come across your radar. They’re one of the biggest marketing companies in the world and handle end-to-end everything. While you get all of the benefits of working with a massive agency, there are also some drawbacks, like getting lost in the mix of hundreds of clients and thousands of projects. For small and medium-sized businesses, we recommend working with a lead generation company that is smaller, more agile, and treats each customer on an individual basis.
Lead generation companies are a great way to reduce the complexities and risks that come along with high-stakes internal efforts. Opting to use a lead generation company for your next campaign can be an excellent way to delegate work and create more value through specialization. However, it's recommended to conduct due diligence to weed out any companies that may underperform. Before hiring a company, be sure to look for things like published case studies, expertise, defined goals and expectations, and customer testimonials.
At Be More Digital, we’ve had the privilege of working with dozens of different companies across the country and have cut our teeth on Fortune 500 budgets. For more information about how to work with Be More Digital to increase the number and quality of your leads, reach out to our team today. Or, explore one of our many lead generation case studies to see our proven track record of success!
.png)
